Custom Market
Research
We provide a wide range of marketing research to support the development and implementation of marketing strategies.
Brand perception
Satisfaction and Loyalty
Brand recognition
Product development and innovation
Brand preference
Brand image
Concept Testing
Tracking studies
Effectiveness of advertising campaigns
Consumer decision journey
Analysis of Leaflets and Catalogues
Persona
Opinion poll
Segmentation
Exit poll
Usage and Attitudes studies
Brand perception
With measuring brand perception, we are able to evaluate what needs to be changed in order to improve the perception of your brand and position of your company in relation to your competition. You will gain knowledge of how your brand is perceived by your customers and customers of your competition.
Brand recognition
We measure and monitor brand equity to determinate brand recognition, which gives a picture of the prevalence of brand impact.
Brand preference
Brand preference is assessed by evaluating the potential of the brand in relation to its competitors. You will find out how many potential customers you have on the market and how many are considering using products or services of your competitors.
Brand image
With continuous measurement, we can monitor how the image of the company changes over time. According to measured results, you can tailor your communication activities to increase customer trust and loyalty.
Tracking studies
Changing views of customers over time are analysed by tracking studies. We measure and monitor brand awareness, customer satisfaction and customer – brand relationship, so you can identify trends and major changes on the market.
Consumer decision
journey
By identifying all the touchpoints between consumers and your product or service we are able to design the ideal consumer decision journey.
Persona
Designing a persona gives you a better understanding of typical consumers of your products and services. Using persona within your marketing activities can result in more successful campaigns, as products and communication will be developed and adjusted to consumer, and his or hers needs.
Segmentation
We use statistical analysis for distributing your (potential) customers into clearly defined groups based on their socio-demographic profile, lifestyle, brand usage experiences and needs.
Usage and Attitudes studies
By examining the attitude and behavior of your customers towards your product or services, you will find who, what, when, where, and how your product or service is used or why and in which segment your competition is preferred.