Research
methods
We seek answers to research questions through a variety of qualitative and qualitative research methods.
Web interviewing – CAWI / CASI
Ethnographic studies
Telephone interviewing – CATI
Desk research
Personal interviewing – PAPI / CAPI
Advanced statistical analysis – MaxDiff
Postal interviewing
Conjoint analysis
Online communities
Kano model
Focus Groups
In-depth interviews
Data mining
Mystery shopping
Quantitative research
methods
Web interviewing – CAWI / CASI
Computer assisted web interviewing is conducted in such a way that the respondent follows a questionnaire script provided on a webpage. Similar to CAPI audio and video clips can be used.
Telephone interviewing – CATI
Computer assisted telephone interviewing is one of the basic and most common research methods. In order to conduct an interview, special software is required, that enables the questionnaire to be programmed in electronic form.
Personal interviewing – PAPI / CAPI
Personal interviewing is typically used for longer and more complex questionnaires, since it enables us to better explain research topics. Furthermore we can also answer any questions that the respondents might have.. In addition, pictures, audio and video material can also be used. There are personal interviewing (PAPI), where the interviewer records the answers to a sheet of paper, and computer assisted interviewing (CAPI) where the answers are recorded into a specially designed computer software.
Postal
interviewing
In postal interviewing respondents receives questionnaire via post. He fills out the questionnaire and returns it the same way, via post. This sort of interviewing is more appropriate for longer and complex research.
Qualitative research
methods
Online communities
Within the online community, participants engage in discussions, complete various tasks, and contribute their opinions and ideas. The online community brings together respondents with different profiles, from different places. Participants can upload different types of materials (eg, their photos, videos and other relevant content from the Internet) during tasks, which enhances understanding of the research results Main attribute in this type of research is that we observe actual behaviour and not only respondents’ reporting of their behaviour.
Focus Groups
At group discussions, an informal conversation is held about a certain topic in a group between 6-8 participants. Participants are led by an experienced moderator, who is specially prepared for individual project. A focus group discussion lasts about two hours during which the participants give numerous information about their opinions, views and beliefs. All participants are selected at random depending on the aims of the research and do not know each other. Client has the option to observe the focus groups through a one-way mirror.
In-depth interviews
In-depth interview is a form of a relaxed conversation about predefined topics. In-depth interview is open enough to allow the respondent to express his or hers views and beliefs. In-depth interviews are most commonly used when our goal is to gather from experts about a certain topic or trends in the field or if we just want to understand the topic more thoroughly.
Mystery shopping
Mystery shopping is a method that allows you to check all elements of the sales experience, from the tidiness of an office to the knowledge and expertise of your employees, which can help you improve customer satisfaction.
Ethnographic studies
Ethnographic studies are one of the most in-depth methods of getting to know consumers. The researcher spends a longer period in the field, observing what people are doing and observing whether there is a difference between reported and actual behaviour. The ethnographer gains an in-depth understanding of the people, organizations and wider context in which they are all present.
Desk research
Desk research is an overview of existing/secondary data.
Advanced statistical analysis – MaxDiff
MaxDiff analysis allows us to evaluate more objectively the importance of elements that consumers take into consideration while making their purchasing decisions, such as brand preference, brand image, product or service features, content of advertising messages etc.
Conjoint analysis
Conjoint analysis helps you identify features of the product or service that are most influential in purchasing decisions of your customers. Combining different features allows you to evaluate the potential in the market and optimize your product or service for leverage competitive advantage.
Kano model
Kano model is an effective method for assessing the quality and competitiveness of products or services. With the help of the Kano model, we recognise the most important characteristics of your product or service that affect satisfaction of your customers.
Data mining
Data mining enables automated search of information in large data sets. We help you manage your databases, understand your data and other content findings that can greatly affect your business performance.
