Mediana TGI
Mediana TGI is a rich database of representative data about consumers, brands and media. It is a universal tool understood by creative, media and PR agencies. As such it is an essential part of the planning, media and communication activities.
Choose the approach that suits your brand life cycle
Segmentation
Media planning
Defining personas
Communication strategy
Entering a new market
Cross-promotion
Gain insight into
Demographics
Leisure activities
Product and brand use
Purchasing habits
Attitudes and motivations
Media and digital consumption
Social, economic and political issues
You can choose from various categories
Food
Sweets and snacks
Home Products
Tobacco products
Pets and pet food
Non-alcoholic beverages
Personal care and cosmetics
Automotive
Pharmaceuticals and Health
Vacations and Travel
Shopping and retail
Banking and financial services
Sport and leisure
Communications and Internet
DIY and gardening
Home appliances and small household appliances
Electronics
