Custom Market
Research
We provide a wide range of marketing research to support the development and implementation of marketing strategies.
Brand perception
Satisfaction and Loyalty
Brand recognition
Product development and innovation
Brand preference
Brand image
Concept Testing
Tracking studies
Effectiveness of advertising campaigns
Consumer decision journey
Analysis of Leaflets and Catalogues
Persona
Opinion poll
Segmentation
Exit poll
Usage and Attitudes studies
Brand perception
With measuring brand perception, we are able to evaluate what needs to be changed in order to improve the perception of your brand and position of your company in relation to your competition. You will gain knowledge of how your brand is perceived by your customers and customers of your competition.
Brand recognition
We measure and monitor brand equity to determinate brand recognition, which gives a picture of the prevalence of brand impact.
Brand preference
Brand preference is assessed by evaluating the potential of the brand in relation to its competitors. You will find out how many potential customers you have on the market and how many are considering using products or services of your competitors.
Brand image
With continuous measurement, we can monitor how the image of the company changes over time. According to measured results, you can tailor your communication activities to increase customer trust and loyalty.
Tracking studies
Changing views of customers over time are analysed by tracking studies. We measure and monitor brand awareness, customer satisfaction and customer – brand relationship, so you can identify trends and major changes on the market.
Consumer decision
journey
By identifying all the touchpoints between consumers and your product or service we are able to design the ideal consumer decision journey.
Persona
Designing a persona gives you a better understanding of typical consumers of your products and services. Using persona within your marketing activities can result in more successful campaigns, as products and communication will be developed and adjusted to consumer, and his or hers needs.
Segmentation
We use statistical analysis for distributing your (potential) customers into clearly defined groups based on their socio-demographic profile, lifestyle, brand usage experiences and needs.
Usage and Attitudes studies
By examining the attitude and behavior of your customers towards your product or services, you will find who, what, when, where, and how your product or service is used or why and in which segment your competition is preferred.
Satisfaction and Loyalty
The satisfaction survey, which we will design with the right combination of metrics, you will find out to what extent your products and services meet customer expectations and tailor them and communication accordingly.
Product development and innovation
Testing system of innovations increases the likelihood of success of your product or optimizes an already designed product. We can also evaluate the market potential of a new product.
Concept Testing
Testing the concept of the product before launching, it will help you identify potential weaknesses of the concept, gain validation, and compare it with competitors.
Effectiveness of advertising campaigns
We perform pre-testing of the ad to optimize its messages and measure the impact of the ad after ending of the campaign. At the same time, we are evaluating the performance of message recognition and remembering, the impact on brand preference, and the promotion of purchasing decisions.
Analysis of Leaflets and Catalogues
Analysis based on your customers’ opinions and views will help you design leaflets in a way that is most appealing and relevant to your customers and will sell your products or services most effectively.
Opinion poll
In case you are interested in current social and political questions, we have right solution for you. By measuring public opinion we get answers about attitudes and values towards different social topics..
Exit poll
One of the essential contents of opinion polls is the measurement of exit polls, which accurately predict election results.
