Custom Market
Research

We provide a wide range of marketing research to support the development and implementation of marketing strategies.

Brand perception

Satisfaction and Loyalty

Brand recognition

Product development and innovation

Brand preference

Brand image

Concept Testing

Tracking studies

Effectiveness of advertising campaigns

Consumer decision journey

Analysis of Leaflets and Catalogues

Persona

Opinion poll

Segmentation

Exit poll

Usage and Attitudes studies

Brand perception

With measuring brand perception, we are able to evaluate what needs to be changed in order to improve the perception of your brand and position of your company in relation to your competition. You will gain knowledge of how your brand is perceived by your customers and customers of your competition.

Brand recognition

We measure and monitor brand equity to determinate brand recognition, which gives a picture of the prevalence of brand impact.

Brand preference

Brand preference is assessed by evaluating the potential of the brand in relation to its competitors. You will find out how many potential customers you have on the market and how many are considering using products or services of your competitors.

Brand image

With continuous measurement, we can monitor how the image of the company changes over time. According to measured results, you can tailor your communication activities to increase customer trust and loyalty.

Tracking studies

Changing views of customers over time are analysed by tracking studies. We measure and monitor brand awareness, customer satisfaction and customer – brand relationship, so you can identify trends and major changes on the market.

Consumer decision
journey

By identifying all the touchpoints between consumers and your product or service we are able to design the ideal consumer decision journey.

Persona

Designing a persona gives you a better understanding of typical consumers of your products and services. Using persona within your marketing activities can result in more successful campaigns, as products and communication will be developed and adjusted to consumer, and his or hers needs.

Segmentation

We use statistical analysis for distributing your (potential) customers into clearly defined groups based on their socio-demographic profile, lifestyle, brand usage experiences and needs.

Usage and Attitudes studies

By examining the attitude and behavior of your customers towards your product or services, you will find who, what, when, where, and how your product or service is used or why and in which segment your competition is preferred.

Satisfaction and Loyalty

The satisfaction survey, which we will design with the right combination of metrics, you will find out to what extent your products and services meet customer expectations and tailor them and communication accordingly.

Product development and innovation

Testing system of innovations increases the likelihood of success of your product or optimizes an already designed product. We can also evaluate the market potential of a new product.

Concept Testing

Testing the concept of the product before launching, it will help you identify potential weaknesses of the concept, gain validation, and compare it with competitors.

Effectiveness of advertising campaigns

We perform pre-testing of the ad to optimize its messages and measure the impact of the ad after ending of the campaign. At the same time, we are evaluating the performance of message recognition and remembering, the impact on brand preference, and the promotion of purchasing decisions.

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