News

Presence

Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011

Continuous Projects


 

With an integrated approach and partnership participation, we correctly perceive client’s needs and find solutions for implementation of marketing objectives and strategies.





TGI - Target Group Index

  Target Group Index (TGI) is one of the few multi-functional tools that serve basic needs of business in consumer research, market and competition. TGI advantage is that it offers fast and flexible responses to marketing questions. At the same time, it represents a strategic and tactical tool, because it offers the most detailed and complex description of the interested target groups.


IBO - Advertising expenditures

  Mediana IBO is a tool to review brand investment in the advertising and provides information about gross value of assets, invested in advertising.


RM - radio audience measurement

  Mediana has been researching the radio medium since 1992. The measurement was first conducted within Mediana's multimedia research BGP. Since 2000, Mediana is researching the Slovene radio stations with a specialized research, Mediana RM.


SM - The most extensive media review in Slovenia

  Mediana SM is the most extensive media review in Slovenia for active media. Mediana has been biennially preparing the current data information about media since 1992.


AMF - Adriatic Market Facts

  Publication in English language, which contains general information about the four countries and detailed information about Slovene, Croatian and Serbian market.
Adriatic Market Facts is a publication of 164 pages in which consumer characteristics, basic demographic and economic indicators for Slovenia, Croatia, Bosnia and Herzegovina and Serbia were published.


Web panel

  In the modern world, online market research are becoming a more and more popular method for fast and efficient data collection. Online surveys represent the future in a market research industry as they enable a fast and efficient collection of the necessary information.

Touchpoints

 

An advanced approach to measuring the effectiveness of communication channels

Touch point represents any consumer contact with the brand and everything associated with it. Usage of the brand represents the most important point of contact, the rest are ads for the brand, PR articles, website, point of sale, sponsorship ... Measuring contact points relates to the monitoring and effectiveness of various communication channels through which consumers come in contact with individual brands.